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Value of Tourism Study:
South Peace Region

Download Study (PDF Document) (2,470 KB)

In 2009 a study was conducted with the help of the major tourism associations in the South Peace region to find out the value created by the tourism industry in the area.

The study used Tourism BC’s Value of Tourism model to survey the region’s commercial accommodation sector. The questionnaire gathered data from businesses which were asked to provide a snapshot of their 2008 performance data. Tourism BC Research and Planning then quantified the data and applied local indicators to generate an estimate of the visitor volume and direct expenditures on tourism in BC’s South Peace Region.

Overall results found that a total of 227,800 people visited the South Peace region in the study period. 194,100 visitors stayed in commercial accommodation during the study period, an additional 32,300 people spent time visiting friends and relatives, with an additional 1400 people passing through the region as day visitors.

Based on the total visitation and factoring in average length of stay and average total spend per visitor per trip, the “Annual Direct Visitor Expenditures” in the South Peace region is $91,580,00. When applying the same process to the accommodation sector strictly in Dawson Creek overall visitation was 146,000 and the “Annual Direct Visitor Expenditures” $54,940,000. The combined results for the “Other South Peace” which includes the Districts of Tumbler Ridge, Chetwynd, Pouce Coupe and Electoral Areas D & E are shown as that there were 81,800 visitors and “Annual Direct Visitor Expenditures” of $36,640,000.